Message Templates are the reusable content blocks that System Reminders, Bulk Sends, and manual messages pull from. Define a template once with merge variables (pet name, owner name, appointment date), and every reminder is personalized automatically.

How to access

1. From the main menu, click Reminders.
2. Click the Message Template tab.
3. Filter by template category (appointment, vaccine, billing, birthday, etc.) or by channel (LINE@, SMS, email).

Creating a template

1. Click + Add Template.
2. Fill in:
   • Template name — for internal reference (e.g., “Vaccine Due 7 Days”).
   • Category.
   • Channel — LINE@, SMS, email. Each has its own length and formatting rules.
   • Subject (email only).
   • Body — type the message. Click Insert Variable to add merge fields.
3. Click Preview to render the template with a sample pet/owner.
4. Click Confirm.

Available merge variables

• {pet_name}, {pet_species}, {pet_breed}, {pet_dob}.
• {owner_name}, {owner_phone}.
• {appointment_date}, {appointment_time}, {attending_vet}.
• {clinic_name}, {clinic_phone}, {clinic_address}.
• {vaccine_name}, {vaccine_due_date} (vaccine reminders).
• {bill_amount}, {bill_due_date} (billing reminders).

Multi-language templates

Each template can have variants per supported language (English, Traditional Chinese, Simplified Chinese, Thai, Vietnamese, etc.). The system picks the variant matching the owner’s preferred language — or falls back to the clinic default.

Editing or retiring a template

• Click any row to edit.
• Use Set Inactive to retire a template without breaking historical message records.

Tip

Keep SMS templates under 70 characters per segment. SMS providers charge per segment; a 200-character message costs 3x what a 70-character message does. For longer content, use LINE@ or email instead — both are typically free or much cheaper.